Soft-pedalling any issue, reckons Rohan Kumar, doesn’t work. And when the numbers depict a shocking story, it’s prudent to step on the pedal. Take, for instance, the latest report by German insurance company Coya. Strasbourg in France tops the bicycle theft chart, followed by Copenhagen in Denmark and Hangzhou in China. “It’s a serious global menace,” says Kumar, co-founder and CEO of Toffee Insurance, an insurtech startup that provides niche insurance products such as cover for cycle theft and damages, daily commute insurance, dengue and backpack insurance. Riding a cycle might be child’s play, says Kumar, but taking it lightly can burn a hole in your pocket. This is what bicycle-sharing startups in China realised when some of them closed down due to alarming level of thefts.